Our Story

Crafting Unique Seltzers

About Us

We are dedicated to crafting the most delectable and invigorating hard seltzers known to humankind. Our secret lies in using premium ingredients, including the perfect touch of pure Vermont Maple Syrup. As proud community members, we remain committed to fostering opportunities for all.

ABOUT VHS

MEET OUR TEAM

The Challenge

Adapting to Life in Lockdown

The world stood still as the pandemic swept across the globe. For Matt, a professional auctioneer with over two decades of experience, the bustling rhythm of life came to an abrupt halt. The vibrant auction halls that once echoed with his voice fell silent, leaving him confined within the walls of his home. It was a time of uncertainty, a period where livelihoods vanished overnight and the future seemed uncertain.

The Pivot

From Auctioneering to Innovation

Yet, in the quiet solitude, Matt’s entrepreneurial spirit stirred. With a mind that thrived on activity, he began to channel his energy into creation. The oak kitchen table transformed into a laboratory of innovation. The challenge was clear: how to infuse flavor into soda water without losing its effervescence. It was a trial of patience and perseverance, where each failure was a step towards discovery.

The Partnership

Collaborating for Success

Realizing that a great idea needs more than just creativity, Matt sought a co-pilot, someone with a wealth of experience and a shared vision for excellence. The search led him to Bud, a man of diverse talents and accomplishments. Together with Bud’s wife Anne, they formed a partnership built on mutual respect and common goals. Their commitment was simple: to use only the freshest, highest quality ingredients, including the perfect touch of pure Vermont maple syrup.

The Growth

From a Team of Few to a Family of Many

As the venture took shape, the team began to grow. Kyle, from a local lavender farm, brought not just exquisite ingredients but an unmatched work ethic and skill set. He quickly became the head of production, a role he wears with pride alongside many others. Bud’s parents, with their tireless energy, became invaluable on canning days. Samantha’s arrival brought a new dynamism, her expertise in social media promotion and inventory control propelling the brand forward. Each member, a vital piece of a growing family, committed to quality and community.

The Future

A Bright Future Ahead

We stand today at the cusp of a new horizon. The journey from the oak table to the bustling production floor is a testament to the power of resilience and the spirit of innovation. We are humbled by the progress we’ve made and excited for the path ahead. To our customers, partners, and friends, we say thank you. Your support fuels our passion, and together, we will continue to craft not just seltzers, but stories worth sharing.

MEET OUR TEAM